In 2008 the debate began as to whether the UK was officially in the midst of a recession and with such debates arose panic amongst the people. Many industries suffered as people began to curb their spending. However, around the same time it became evident that the desire to appear stylish was no longer restricted to the elite fashionistas of the world but rather everyone had been bitten by the fashion bug and despite a lack of funds, EVERYONE still strove to look their best.
It was then that founder of 10 or less, Kristina Rate set herself the task of making the fashion needs of the people available, accessible and most importantly affordable. This was done via the online catalogue you see before you; www.10orless.co.uk which united fashion and beauty products from various shopping outlets under one roof. Evidently this was not to be an easy journey but it was one that she continued [and yet continues] to make and to date, increasing amounts of selected stores and designers are getting on board the 10 or less train....so do not be left on the platform, browse through the site - we at 10 or less welcome you; enjoy!